The Business of Being an Artist

It has occurred to me on more than one occasion that artists should be taught how to be an artist. Education is a wonderful thing, but what they don't teach you is that after that "Senior Show", reality comes along and hits you right in the face. When you realize that you have to negotiate contracts, advertise, understand social networking, send out resumes, figure out who to send them to, learn accounting etc., that's when it occurs to you that you should have minored in business.

 With this said, I have decided to start adding a "Business of Art" blog post. I will give examples of the things that you didn't learn in school. I will give resources and insights on what it is to actually be an artist. If you have further questions about a post or other inquiries, please email me or post a comment. All comments will be addressed.

Update on Wednesday, January 6, 2010 at 3:19PM by Bailie

As a new artist freshly released from college where you have free studio space, access to expensive equipment and an instructor to guide you, I recommend maybe an internship at an art museum, art supply store, or gallery to better understand how all aspects of the profession work. Searching for an apprenticeship from an artist who will be able to teach you as you assist them is also a good idea. Another option is to volunteer at a school for the art department. All of these are great starting points and will teach you quickly some of the things it would take you years to discover yourself. Also, this sort of venture will help you network yourself into the art community. By doing this, you will have introduced yourself to the art scene without having to sell yourself. Remember, it's always easier to open a door if you have the key.

Update on Monday, January 18, 2010 at 3:52PM by Bailie

Social networking is an excellent resource for any artist. My Space.com, Twitter, Flicker, and  Facebook are great ways to show your talent. I recommend using Twitter for business promotion only. You can post blurbs about what you are doing and links you may have found that pertain to your profession. Since Twitter has a limited character field, people can keep up with you without the distraction of lengthy comments and flashing advertisements. Also following other successful artists on Twitter can enlighten you to other aspects going on in your industry.

Facebook is a great way to market yourself to a more familiar fan base. Usually, sites like My Space and Facebook are friend based. This gives you the advantage of promoting yourself in a variety of ways. First of all, most of this audience will already be familiar with you and your art. Many of these people have children and may want a portrait of them, or a new home owner that wants a painting, sculpture, or ceramic piece. You can create an album of your work and let the visitors decide for themselves. Keep the albums simple and only show your best work. One thing to remember in this type of marketing is, "Don't be a Commercial". People will grow wary of this quickly and delete you. Small doses will keep them informed and let them make the decision to come to you.